AI Skills Lab: Setting Your Brand Up For Success
AI Skills Lab: Setting Your Brand Up For Success
Struggling to explain what you do in a way that actually resonates? Join us for a hands-on workshop where you’ll use AI tools to sharpen your brand story — and walk away with messaging you can use immediately.
Jon-Michael Horst, Director of Marketing at Exponential Impact, will guide you through practical, AI-assisted exercises to help you:
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Craft a clear, compelling elevator pitch
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Refine your website messaging so it connects with visitors
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Nail down how to speak directly to your target customer’s needs and language
This is a working session, not a lecture — come ready to build. Bring your laptop and, if you have one, a current version of your pitch or website copy to refine live.
Whether you’re just getting your brand story off the ground or looking to tighten up messaging that’s gone stale, you’ll leave with clarity you can put to work right away.